CentinelaCentinela has a site at www.fine-tequila.com. Centinela has the first distillery in the Jalisco highlands, built in 1904. Highlands distilleries still tend to be more traditional in their methods than those around the town.Jose CuervoThen look at their separate premium pages including www.tequilas.com/ and www.tradicional.com/ and www.1800tequila.com/. The latter is making the world's most expensive liquor - single-barrel Millennium Tequila, which will sell for a suggested $18,000 US a barrel. It will be available in December 1999, a full 13 months before the next millennium starts. News release here: biz.yahoo.com/bw/991104/ct_united__1.html and here: www.1800tequila.com/index.fcgi?URL=home.html. Cuervo's 'lizard' advertising mural in Canada is described here: www.pubzone.com/pubzone/stories/tequila.html and their mixture of Aztec roots and modern process is here: www.latinolink.com/news/teq0222.html. A third of Cuervo is owned by Diageo, a British firm. Their Reserva has its own pages at www.reserva.com/ which include a good video clip on production. By the way, Cuervo also owns the Gran Centenario distillery, although the small company produces and distributes independently. The Cuervo company recently bought a small island off the coast of Tortola
(in the British Virgin Islands) and declared its independence. Will they
call the capital Margaritaville? Read about it at www.wired.com/news/news/business/story/1065.html.
The new Republic of Tequila has its own queen, the busty former Playmate,
Anna Nicole Smith. Story about her crowning here: mrshowbiz.go.com/archive/news/Todays_Stories/980429/smith042998.html
HerraduraEl Jimador (A Herradura product) has its own site here: eljimador.com/
and here's a news story on the launch of the New Jimador Mix (NuMix), Herradur'a
cooler with grapefruit juice and tequila, launched in 1997: publi.com/news/1998/0130/e12.htm.
El Jimador differs from Herradura products by being left to ferment for
only 72 hours, compared to other Herradura tequilas at 96 hours. The company
also makes a sangrita.
OrendainPorfidioPorfidio doesn't make their own tequila: they buy what they consider the best from other manufacturers. Grassl rents five distilleries for anywhere from several weeks to a few months every year, replacing its employees with his own crew, to make his product. His success has upset many producers who feel Porfidio gets inappropriate attention when their product comes from unnamed sources. Despite this, 60 per cent of Porfidio's sales are in Mexico. Industry rumours suggested the company was going to build or buy a distillery in 1999. Porfidio is one of only two companies I know of to offer a single-barrel añejo, rather than a blend (the other is Cuervo's Reserva). Their premium Barrique brand sells for about $500 US a bottle. Also see here for their products: www.viva-vallarta.com/shopping/porfidio/ For the story of Porfidio's beginnings and its founder see Cigar
Aficionado's interesting and informative article, Tequila Sunrise,
at: www.cigaraficionado.com/Cigar/Aficionado/drinks/spirits/fp898.html
Sauza Tequila
Tequila SauzaTequila TapatioCheck here for Tequila Tapatio soon:www.tequila-tapatio.com/
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Tequila is produced by the Blue Agave plant (century plant). According to the Mexican law, tequila must contain 51 percent of Blue Agave. There is a 100% Agave tequila, which must be inspected by the government before it's shipped. Distillers use sugar plants to blend tequila, but it must not exceed more than 49 percent of the bottle. This is the cheaper way to produce tequila. Blended tequilas don't have to be produced in Mexico. A 100% Agave Tequila must be produced in Mexico. It is usually the most expensive tequila that you can get in the market due to only a few tequilero (tequila distillers) make one and the government inspection. The more percentage of Blue Agave, the more expensive the tequila is. It takes about 10 years to mature the plant before it's produced for tequila. Most Blue Agave plants that are used for tequila are produced in the State of Jalisco. Besides Jalisco, four other statas in Mexico grow the plants for the purpose of producing tequila: Michoacan, Nayarit, Tamaulipas, and Guanajuato. (see the map) These regions are permitted to produce tequila in Mexico.Among over 100 kinds of agave plants, only the blue agave is used for tequila.
When you purchase a tequila at the market next time, take a moment to read the front label. It should tell you the type of tequila, for instance, a 100% Agave, or Anejo. The label must show the name of distiller and region where it's produced, as well as the NUM number. NUM number is an uniqu identification for tequila makers. You may find the letters 'DGN' on the label. This stands for Direccion General de Normas, meaning the tequila is bottle in the United States and is very old.
Art of its distillation came along with Sapnish control over the New Spain for commercialization. Tequila production doesn't require certain period of aging like other spirits. Thus, after the distillation, tequila is ready to be shipped without aging. However, gold tequila usually is aged in white oak casks for about 3 years. Mexican law doesn't require aging except Tequila Anego, which must be aged at least one year.
There are three major kinds of tequilas: Gold Tequila, Tequila Anejo,
and White Tequila. Both Gold Tequila and Tequila Anejo is usually aged
in white oak casks.
Reading Tequila Labels
| 1. The word tequila. Your assurance that it ain't scotch or some wimpy
little wine vintage...
2. NOM Number... this is the distillery's identification number. Sometimes you find this number on the front of the label, sometimes on the back. It's your assurance that the tequila was made in Mexico under Mexican standards. 3. This tequila is aged. The label might also identify it as silver, gold, or reposado. 4. The brand. You will find, on occasion, that a distillery will make several different tequilas. Sometimes the tequilas are not different, they just have different labels. Check the NOM numbers to see if it is truly different or just in a different bottle. 5. Bottle size. In this case it's a litre. It could be 750ml, and you can even get it in "mickey" size. 6. Distiller's name and location. There are only five regions in Mexico that are allowed to produce tequila. 7. This tequila is made from 100% agave hearts. If the label says anything else, it ain't agave and the product is most likely a blend. Some poor-quality fake tequilas claim to be 100% agave, so it helps to know your brand names. 8. The picture... with tequila bottles, it can be anything from a pretty girl to a cactus, from a sunset to a fantasy. All tequila bottles have some image you can meditate on... 9. Proof... usually twice the percentage of alcohol.
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